95% of customers read online reviews before buying a product.
Your brand voice isn't enough anymore.
We help brands acquire customers by adding editorial authority to their funnel. Publisher-style content that outperforms traditional landing pages.
Stronger trust + higher engagement = better performance
Customers don’t just buy based on what you say.
They compare, read online reviews and look for a credible third-party source that reinforces their decision.
Your brand story needs a trusted third opinion.
Traditional brand advertising is expected, controlled, and less trusted.
You could layer in influencers or creators to add relatability but….
- Consumers are increasingly sceptical – feeds are saturated.
- Consumers know creators are incentivised to sell.
- Consumers want reassurance they’ve found the best option,
not just the most advertised product.
This is where a trusted editorial voice, a third opinion makes the difference.
OUR SOLUTION
We help you credibly tell your story to acquire customers with Editorial Authority.
- Publisher-style storytelling that outperforms traditional landing pages.
- Looks and feels trustworthy, not like an ad.
- With an authoritative voice that unlocks
higher CTR and stronger purchase intent. - Can work as an upper funnel audience builder and bottom of the funnel conversion driver.
- Can be 100% compliant with your industry standards.
We tell your story told through a Trusted Third Voice.
Result = Stronger trust → higher engagement → better performance.
How we deploy Editorial Authority
We offer full-stack editorial performance publishing.
We apply publisher-style content strategically across your funnel. Same editorial approach, different applications depending on where your audience is. Here’s how it works in practice.
AWARENESS
For DETRASH, our editorial content resulted in lower CPCs than traffic campaigns while delivering higher engagement (2x time on site, 50% lower bounce).
Build demand with cold audiences
For users who are not familiar with your brand. We tell the story behind the product: the innovation, the craftsmanship, the impact, which makes people stop and think “I need to know more about this!”.
Whilst traditional ads get scrolled past, our editorial ads spark curiosity.
CONVERSION
Result for SIMBA: +310% ROAS compared to standard sale ads in the same audience.
Drive sales from in-market buyers
We target warm users who are ready to buy with conversion-focused advertorials. They just need that final push, through scarcity tactics, competitive positioning, value breakdowns, and urgency messaging.
Editorial authority provides the reassurance and urgency that tips them over.
Built on how people actually make decisions.
Stacking these reinforces trust at multiple levels, driving stronger purchase intent and conversion.
Robert Cialdini's six principles of persuasion.
Ready to add a Third Opinion to your funnel?
- Add trust without replacing your current media mix.
- Process managed from briefing to production and reporting.
- Great results, campaigns live in 2 weeks.
- Scalable across verticals, products and regions.